Golf. My Future. My Game's .

History

Late in 2007, Craig Kirby had the good fortune of traveling to Ponte Vedra Beach, Florida, to meet with PGA Tour Commissioner Tim Finchem. As an avid golfer, meeting him was a win, but the winning didn't stop there. While spending time with Commissioner Finchem, Craig also had the opportunity to talk about a topic that closely rivals his passion for golf: the presence of students of historically black colleges and universities (HBCUs) in golf.

What was scheduled to be a 40-minute chat turned into a four and half hour intense conversation with the commissioner and his executive staff about the importance of growth and increasing diversity in the golf industry. Golf. My Future. My Game. was conceived during this meeting with PGA Tour Commissioner Tim Finchem.

What we learned was, a concept this important -- one that had a potential to positively impact the sport and remove color as a barrier to entry -- could be delayed, but not denied. With a lot of hard work, optimism, and collaboration, Golf.My Future.My Game. was finally born.